I love this country. We do not produce the products that we used to, but we are always the masters of the universe marketing. No other country can take something as trivial as a 1500-watt heater and pack as a Second Coming. A perfect example of this ingenuity campaign Amish Heat Surge Electric Fireplace.
Roll! Lights! The heat wave miracle heater is a work of genius from the coast of China! Real Amish craftsmanship goes into eachCoat! And, to quote the Heat Surge website: "It is not just a fireplace, is a beautiful piece of furniture."
But one must ask: I want to $ 587 for a mini-electric fireplace on wheels that costs no more heat than any other 1500 watt heater $ 500 U.S. dollars to spend less on production?
Just to be honest, this is a legitimate question for all electric fireplace, not only for the heat wave. Believe it or not, you can easily spend more than $ 2000 for aCombination electric fireplace / entertainment center with the same 1500 watt heating unit.
No matter how you pay for an electric fireplace insert to reduce the cost of electric heating is about) $ 250 (retail. so that every dollar spent over $ 250 for the mantle piece. In the case of the Amish Cherry Fireplace $ 250 $ 587 deducted from the sale of leaves $ 337 for the cost of the coat.
Since the heater is an Amish Mini-electric fireplace, it is difficult to make a similar size electric fireplace for comparison. The best I could with the electric motor ProCom 24 "fireplace cherry finish.
Although this fire is the smallest ProCom ago and uses a similar 24 "is inserted at the level of heating, its size is still 2 1 / 2 times larger than the heat wave.
The last time I checked, the ProCom 24 "Cherry Finish> Chimney was available online for $ 400. After deducting $ 250 put the heating, the fireplace for ProCom will cost $ 150.
So why should we be willing to pay more than double for an Amish coat, less than half as big as a fireplace comparable cost pay 30% less?
And 'the magic of marketing baby!
If you purchase an Amish electric fireplace, it is not boring for the 1500 watts of heat from any other heating device out there available space.What is going to upset enough, you stick out your credit card has an inexplicable attraction the Amish, the promise of superior Amish craftsmanship and the pride of ownership.
I can not explain the inexplicable attraction, but will accept the request of Amish craftsmanship superior. However, it is "handmade" at a price. For a period of three years, the premium you pay for an Amish mantle pieces, a surcharge of $ 5 per month or $ 180 Add to your heating costs compared to actualPurchase price for a Com Pro 24 "fireplace.
This brings me to the second problem, I have to do with the marketing of this product.
Taking the Heat Surge website, you can not find a photo of the Amish fireplace with wheels attached. The reason for this, in my opinion, the wheels to see "Dinky" than the "essential" look if found without wheels.
So, how much pride can be a product manufacturer's embarrassing showin its entirety?
This is a shame. The wheels are actually a point of sale, because it means for heating the area – just wheel by the fireplace from room to room as needed. Occupied zone heating, heating, or just the room you are, you can choose to back home, thermostat is the master fuel economy significantly.
On the other hand, the attempt to "heat" zone your home for many detainees in different rooms distributed with a single Amish Fireplaceimpossible.
I supported some of the problems of others with their marketing, I was able to access, like for example "It uses about as much energy as a coffee maker and a leading regional energy costs, but have little influence on the cost-effectiveness, if you pays $ 587 for 1,500-watt heater.
Recommend : freestanding fireplaces